New Brochure Helps Retailers Explain GIA Diamond Grading Reports

Jewelry professionals have a new tool at their disposal to help them promote the benefits of the GIA Diamond Grading Report and Diamond Dossier® to the public. A free sample of this new colorful, four-panel brochure is enclosed in this issue of The Loupe.

The brochure serves, first and foremost, as a tool to help customers understand that every GIA report carries the trade’s most trusted assessment from the world’s most respected independent authority on diamond grading and gem identification.

“The public has become increasingly interested in verifying the authenticity and quality of their diamonds with independent documentation,” said GIA Gem Laboratory CEO Thomas C. Yonelunas. “We designed this brochure to provide a fast and convenient way to support jewelers in educating the public about the quality and characteristics of GIA grading reports.

“It’s important the members of the public understand that GIA grading reports are considered the most respected credentials of their kind in the gem and jewelry industry. We are confident that when the public reads about GIA’s reports, they will be even more confident in the thorough analysis, advanced technology, and expert judgment used by the GIA Gem Laboratory in grading each and every diamond,” he said.