Carlsbad, Calif., - Jan. 29, 2008 - The Gemological Institute of America (GIA) is offering a new "Retailer Support Kit" to jewelry retailers.

Each new GIA Retailer Support Kit includes various tools sales associates can use to help explain essential diamond information such as the Four Cs to their customers. The kit can be ordered online at www.retailer.gia.edu.

The kit was created to support GIA's public outreach campaign to build awareness of the GIA International Diamond Grading System™ and contains the following:

• A GIA crystal display for the jewelry case
• A GIA window decal that shows the store  carries GIA-graded diamonds
• Brochures explaining the Four Cs of Diamond Quality
• Give-away pocket cards that contain the GIA Color, Clarity and Cut grading scales, along with Carat Weight information. Cards are designed to hold a business card.
• A new, "How GIA Grades Diamonds" DVD to play in the store
• A counter pad that helps explain to customers how to read a GIA Diamond Grading Report
  

A $97.00 value, the kit is free to retailers, except for shipping and handling charges.  Quantities are limited to one kit per store and are available only while supplies last. To order, please go to: www.retailer.gia.edu.